When times are tough it is even more important to promote your company in every way possible. While you might be tempted to cut back on your advertising/marketing budget, you need to make sure you are well positioned when the economy rebounds. For that reason, ABC will be producing its 2009-2010 Member Directory again this year, even in these lean times. Your company will have a full listing in the appropriate section in the front (generals, subs, suppliers/industry professionals), in the back “yellow pages” by specialty, and also have an opportunity to advertise.
Producing a directory is a big project, and, to save money but still provide good value to you, your ABC staff will be producing the directory in-house again this year.
Wendy Novak and
Kim Trautman will be soliciting you for ads; Kim will be updating your member data and
Victoria Klyce will be doing the layout and design. Pre-sale of ads is starting now; updating of member listings and ad sales will begin in early March.
Our goal is to produce a top quality publication that will be in every member’s truck and on every member’s estimator/project manager’s desk, helping members to do business with members. We have either lowered or kept the ad rates the same to help you be able to promote your company in a cost-effective manner. We rely on ad revenue to cover production costs. So, when you see information on the directory, be sure to update your listing and strongly consider placing an ad. If you have any questions about the new directory or advertising in it, please contact
Wendy Novak or
Kim Trautman at (800) 640-7789.